Customer Relationship
Management (CRM) plays a pivotal role in the success of modern businesses,
serving as a strategic approach to managing interactions with current and
potential customers. In CAIIB
Case Study, we delve into the implementation and
optimization of CRM strategies in the context of the Certified Associate of
Indian Institute of Bankers (CAIIB) program.
**Background:**
The CAIIB program is designed
for banking professionals, aiming to enhance their skills and knowledge in
various aspects of banking and fi...
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